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10 million, the reported cost of getting the enterprise up and stumbling, veered towards write off, the price of a bad idea gone bankrupt. So, whither MacQuarrie's starry factory, honing and polishing new Scottish talent? Whither the dream of Barbara McKissack, BBC Scotland's head of drama, and River City's executive producer, who had said: "I think it's great to have something that is just for Scotland itself. "Well, great if it's wonderful. Great if it's something of which to Nike Hyperlive Black

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just a tactic to get a higher audience share. What we are effectively doing is developing a star factory, a long running project that gives a boost to the wealth of talent, whether it is writing, directing, acting. " Hearing this fanfare, you can easily see how Greg Dyke, the BBC's director general, then newly appointed, might have been tempted. The viewing public has proved more fickle. By last November the show was attracting only 194,000 regular watchers. Cynics said we now knew the number of fee paying Nike Zoom All Out Black masochists living in Scotland. Some critics wrote that River City was heading the way of Eldorado and Albion Market. One cheery Cassandra, writing on Ne'er Day, said: "A large axe is hanging over them. " A likely cull of executives was hinted at. The Tall Ship now looked more and more like the Last Chance Saloon.

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Donachie's death, a hero's exit, attempting a valiant mountain top rescue, was plainly a ploy to hike up the drama and kick start fresh interest in River City's beleagured community and fortunes. Three months later Riz Abbasi was dropped when his character Nazir Malik did a runner, leaving behind his abandoned woman and unborn child. Abbasi was said to be relieved at escaping regular taunts from viewers that the show should be called "River Shy". Nevertheless, in the face of ridicule or indifference from the public, and brickbats from critics, the BBC pursued a policy of what, superficially anyhow, looks like defiance. They added an omnibus edition to dull our weekends. As I wrote at the time: "Clearly the life span of River City is set to elongate towards a terrible, drawn out senility, whether or not there Lebron Nike Zoom

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is anyone watching. " This mustn't be taken to imply that the BBC is so thick skinned it frankly doesn't give a damn about outside opinion. Maybe it doesn't. But whether it actually cares about media pundits, paid to opine and entertai.

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be proud in a modestly Scottish, self effacing kind of way. But artistic values and aspirations seemed, on the face of things, to come second to the objective of building a useful "production skill base for those in front of and behind the camera," as Ken MacQuarrie had suggested at the outset. MacQuarrie's objective was a laudable one, but survival logic suggests that without a show, the skill base is forfeited. River City needed viewers. Even when set against the usual slow burn trajectory of soaps in their early life, the show seemed in free fall. It even jettisoned Tommy Donachie in February, a role described as "one of the most coveted in Scottish acting" by BBC publicity.

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